Hestino Documentation
Product purpose, scope, core concepts, business context, and ownership for Hestino.
Hestino is a digital menu and hospitality platform built by Dream Consistency.
Its goal is to help restaurants, cafés, bars, and similar venues present their menus digitally,
manage menu content centrally, and provide a better guest experience through a modern web-based interface.
Purpose:
Hestino should make menu management simple for venue staff and menu browsing fast, clear, and mobile-friendly for guests.
Hestino is intended to be a SaaS product for hospitality businesses. It includes a public-facing menu experience
and an administrative system for managing brands, locations, menus, sections, items, and related content.
| Area |
Included in Scope |
| Public Menu |
Guest-facing digital menu available through web and QR code access. |
| Administration |
Admin interface for managing menus, sections, items, pricing, media, and content. |
| Tenant Model |
Each restaurant brand acts as a tenant and may have multiple locations. |
| Location Model |
Each location may use a shared menu or a location-specific menu. |
| Menu Structure |
Sections, subsections, and concrete menu items such as food and drinks. |
| Menu Item Data |
Name, description, price, allergens, ingredients, details, image, and related content. |
| Brand / Venue Info |
Social links, address/location, and public venue information. |
| Concept |
Description |
| Tenant |
A restaurant brand or hospitality business using Hestino. |
| Location |
A physical venue belonging to a tenant. |
| Menu |
A structured set of sections, subsections, and items presented to guests. |
| Menu Item |
An individual food or drink offering with metadata such as price and description. |
| Public App |
The guest-facing menu experience. |
| Admin App |
The internal application used by staff and administrators to manage the system. |
| Admin API |
Backend API supporting administrative operations. |
| App / Menu API |
Backend API supporting the public menu application. |
Hestino is being developed as a product-first SaaS solution, initially focused on Serbia and later intended
to expand internationally. The product is designed for restaurants, cafés, bars, and similar businesses
that need a professional digital menu without relying on printed menus as the main customer experience.
The business idea is to provide a practical and modern platform that venues can subscribe to,
while Dream Consistency operates and evolves the product.
Business Direction:
Start with a lean but solid MVP, validate the model locally, and evolve toward a scalable multi-tenant hospitality platform.
| User Group |
Needs |
| Guests |
Fast, simple, mobile-friendly menu browsing with clear item information. |
| Restaurant Owners / Managers |
Easy menu administration, fast content updates, and centralized management. |
| Staff |
Quick operational updates to items, availability, pricing, and content. |
| Dream Consistency Administrators |
Platform operations, support, maintenance, and product evolution. |
| Principle |
Meaning |
| Mobile First |
The guest experience and admin workflows should work especially well on mobile devices. |
| Fast Content Updates |
Restaurants must be able to change content quickly without technical complexity. |
| Clear Structure |
Menus should be easy to browse and logically organized. |
| Operational Simplicity |
The product should be easy to deploy, maintain, and support. |
| Scalable Multi-Tenancy |
The platform should support multiple brands and locations cleanly. |
Hestino is primarily a digital menu platform. It may later expand into broader hospitality workflows,
but the current focus is menu presentation and menu management.
| In Current Focus |
Not Core Focus Right Now |
| Digital menu presentation |
Full restaurant POS replacement |
| Menu content administration |
Complex enterprise ERP workflows |
| Brand and location structure |
Broad non-hospitality use cases |
| Public web menu experience |
Unrelated general CMS functionality |
| Area |
Owner |
| Product Ownership |
Branko / Dream Consistency |
| Architecture |
Dream Consistency |
| Infrastructure |
Dream Consistency |
| Source Code |
Dream Consistency |
| Operations / Deployment |
Dream Consistency |
The product name is Hestino. The primary domain is hestino.app.
| Item |
Decision |
| Brand Name |
Hestino |
| Primary Domain |
hestino.app |
| Company / Operator |
Dream Consistency |
| Date |
Change |
Author |
| 2026-06-24 |
Initial About page created. |
Branko |